Regional Marketing Executive – Cheltenham Racecourse

The Jockey Club

Cheltenham Full-time

Category: Marketing - Racecourse Posted: 11.07.2019

Job Title: Regional Marketing Executive
Location: Cheltenham Racecourse
Hours: 37.5 hours per week, Monday to Friday
Contract: Permanent

An opportunity has arisen within The Jockey Club for a Regional Marketing Executive to assist the Marketing team in delivering exciting and innovative campaigns, across the South West Region.

Role summary

This is a demanding but exciting role that will see the incumbent help with the development and delivery of effective, focused marketing plans for the Region’s racing and non-racing related products.

In order to be successful in this role you will have previous experience of working within a Marketing role. You will be self-motivated, organised, work well under pressure and possess excellent communication and relationship management skills.

Other skills and experience required are, but not limited to:
• Creation and delivery of digital and traditional marketing plans across racing, sponsorship, hospitality, C&E and membership work streams to
• Develop and implement innovative online and offline products, promotions and campaigns that will encourage loyalty, repeat visits and increased spend per head
• To assist in raceday and event day marketing responsibilities across all South West Region’s racecourses
• Responsibility, management and delivery of hub racecourse owned channels including websites and social
• Utilise and maximise CRM Microsoft Dynamics and Dot Mailer systems to develop customer insight and data understanding to deliver strategically targeted email marketing campaigns
• To liaise with the Region’s creative and print agencies to ensure the design and production of consistent and accurate printed material as appropriate
• Work with our Digital Media agency to brief digital campaigns and understand their impact across PPC, Display, Paid Social and affiliates
• Regularly track, measure and analyse activity and recommend improvements, including reports on web traffic, CTR, all analytics on ecomms and campaigns etc
• Ensure all communications are accurate, on brand, and consistent with Brand Guidelines

Ideally the successful candidate will be CIM/IDM qualified or have an equivalent marketing qualification.

Travel within the South West Region be required so it is essential that the successful candidate holds a full driving licence and has access to a vehicle. This role will also involve working some evenings and weekends.

We reserve the right to bring forward the closing date if we receive a large number of suitable applications.

All applications should be submitted through our online careers page.

PLEASE NOTE THAT WE ARE UNABLE TO CONSIDER APPLICATIONS THAT ARE NOT SUBMITTED THROUGH OUR CAREERS WEBSITE PROVIDED ABOVE.

We reserve the right to bring forward the closing date if we receive a large number of suitable applications.

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This job expires in 1 week, on 25th July 2019.

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