Last year’s standout fundraising event for the British racing industry is back. Once again, Racing Welfare has teamed up with Great British Racing (GBR), the Tote and Sky Sports Racing to go in search of racing’s next pop idol through singing competition the Furlong Factor. The competition is free to enter and the winner will walk away with £1,500 in cash and a stunning trophy from Inkerman London.

In 2020, the competition created an incredible and much-needed buzz throughout the racing industry, with #FurlongFactor trending on Twitter during the heats. This year will be no different and it is hoped that the Furlong Factor will provide some brilliant entertainment, as well as raising essential funds for the charity.

To enter the Furlong Factor contestants simply need to record themselves singing into their phone and email their videos to communications@racingwelfare.co.uk or send in by WhatsApp to 07970 631170. Entries close on Wednesday 21st April. Full details on how to enter and all the terms and conditions are on the Racing Welfare website

The best and most entertaining entries will go through to a round of heats which will run from 26th April to 30th April. Each heat will generate a winner, as voted for by the public, who will go through to a final to be held on Tuesday 4th May. During the final, fans will have the opportunity to back their favourite contestant through the Tote, before voting is opened on Twitter to find the winner of the Furlong Factor 2021. The winner will be announced live on Sky Sports Racing.

All funds raised from the Furlong Factor will go towards Racing Welfare’s Lost Events Appeal. The charity’s usual calendar of fundraising events continues to be impacted by the pandemic at a time when Racing Welfare’s services have never been so crucial to the wellbeing of those working in the industry. You can find out more about Racing Welfare’s Lost Events Appeal and donate here.

Great British Racing Chief Executive, Rod Street was clearly delighted to be involved with this year’s event, commenting: “The Furlong Factor raised both smiles and money last year. GBR was proud to be associated with such a fun and innovative event. A year later and the sport is still dealing with the effects of Covid, so there is definitely good reason to cheer people up and generate money for Racing Welfare whose fundraising has been affected by the pandemic, whilst its services have never been more needed. We unearthed a lot of talent last year and we know that there is more out there!”

Susannah Gill, Tote Director of Communications and Corporate Affairs, commented: “In uncovering hidden musical talent across British Racing, The Furlong Factor was one of the unexpected delights of 2020. The Tote is really pleased to be supporting again and all profits from the betting on the final will go to Racing Welfare who continue to do an amazing job in helping people across the sport. Good luck to all involved!”

Dawn Goodfellow, Racing Welfare Chief Executive, said: “Last year’s Furlong Factor proved to be the fillip we all needed and, as we come out of the dark winter months and a tough time for the industry, I very much hope that this year’s competition will do the same. The financial impact of the pandemic continues to hit us hard and I would encourage anyone who enjoys this year’s Furlong Factor to consider donating to our Lost Events Appeal. Every donation, no matter how big or small, enables us to help those who need us the most at this time.”