Head of Sales & Marketing

“I love to talk, and marketing allows me to talk to everyone on some sort of level”

Sheralyn Wade – Head of Sales & Marketing

A normal working day really does vary day to day.  My day in the office starts at 08.30 with a strong cup of coffee to keep me going, whilst I check through my emails, which can vary from racing queries, private hospitality bookings, conference or wedding enquires. I then look through our social media accounts to see if we have received any queries through those that require answering and to look through all the racing and business news.

Some days can take me out of the office if I have meetings booked or events to attend, but one thing is certain, it is never static here and there never seem to be enough hours in the day.  However, we have a great team here at Thirsk and every day is so different, which is why I love my job.

I have always ridden/owned horses and absolutely loved my career in events and marketing, so when I saw this position advertised, I was looking at my dream job and had to go for it.  It combines all of my passions and I feel very lucky to be here.

The best part of the job is working with and meeting such a great, diverse group of people, being in an industry that is so passionate about its sport, the people involved in it and those who come to enjoy it.  It is also knowing that no two days are going to be the same; you never know what is going to land on your desk, whether that be an exciting story emerging out of a race day or if the band can’t make it because they are stuck in traffic.  I love the challenge of that.  Most of all it is creating something that sees people coming here and enjoying themselves.  Nothing makes me happier than seeing people having a great time and knowing we have helped with that.